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Sleepless opened into a crowded market with a glut of new openers and prestige award fare targeting adult auds.
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Open Road first dated Sleepless for Februbut moved it forward to the Martin Luther King holiday frame, on January 13.
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Open Road also inked a distribution partnership with FilmNation, which would sell their movies to international distributors - and sales for the picture kicked off at the 2015 European Film Market in Berlin in early February. The budget for Sleepless was $30 million. In June 2015, Open Road and Riverstone Pictures (part of India-based Reliance Entertainment) announced a co-financing, multi-year partnership on 2-4 movies per year and Sleepless would be the first film under that arrangement. Sleepless was the first in-house production setup at Open Road, which previously only acquired movies for distribution. WB eventually put the project into turnaround and in January 2015, Open Road (joint distribution between theater chains Regal and AMC) acquired the rights with Jamie Foxx attached as the lead. Sleepless was originally in development at Warner Bros, which scooped up the remake rights about two months before the 2011 French film Sleepless Night even opened.
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